• Protection of media freedom and the right of public to be informed
• Prevention of influence of the state, political parties and other centres of power over the media
• Protection of public interests by providing an independent, efficient and fair process of resolving complaints about the media contents
• Promotion of quality in the media contents, by adopting clear and practical guidelines in the work of editors and journalists
• Raising public awareness on the professional and ethical standards to be observed by the media
• Development of a setting for self-criticism, self-awareness and transparency of the media towards the audience
• Facilitation of public access to the media
• Promotion of the Code of Journalists and
• Reduction of all forms of censorship and self-censorship in journalism.