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A proactive approach by journalists and institutions is required to efficiently deal with hate speech and discrimination Journalists and individuals who use the media for delivering hate speech and discrimination, should be legally accountable and editors should encourage journalists to adhere to professional work free of hate speech.

Instead of immediately filling a lawsuit for defamation and insult against journalists, citizens who felt affected by irresponsible media reporting can previously submit complaints to the Council of Media Ethics.

The Council of Media Ethics of Macedonia, on the occasion of the World Day of Press Freedom, appeals for continuation of the discussion to restore and improve media accountability and public confidence in the journalistic profession. Free media are a necessary precondition for a strong democracy and they must not be unethical, unfair and undemocratic, as well as a promoter of a biased and ideological debate.

The international cooperation of the Council of Media Ethics of Macedonia (CMEM) has been enhanced through a very useful meeting with the colleagues from the Press Council in Bosnia and Herzegovina. The President of the Press Complaints Committee of the CMEM, Mirce Adamcevski as well as the members Filip Gjurcinovski and Teofil Blazevski, attended a session of the Press Complaints Committee of the Press Council of Bosnia and Herzegovina.

Self-regulation is a system of rules that are established by the media to protect their own business and gain more confidence among the public. The essence of the media business lies in information, i.e. through accurate, objective and complete informing of the public and all of this done while respecting ethical rules. Thus, self-regulation protects universal human rights - freedom of expression and right to information (free and professional media)